IKEA ANNOUNCES PTA CHALLENGE WILL AWARD UP TO $10,250 TO 10 LOCAL PUBLIC SCHOOLS

(Atlanta, GA – October 28, 2013) On Friday November 8, IKEA will announce the 10 local public schools selected to participate in the IKEA Atlanta Soft Toys For Education PTA CHALLENGE. Since 2003, the Soft Toys for Education Campaign has reached more than 10 million children through 90 projects in 46 countries. To date, we’ve donated $74 million to UNICEF and Save the Children programs to help make schools more child-friendly.

These programs include:

·         Providing educational supplies

·         Training teachers in child-friendly teaching techniques

·         Improving access to education for minority children

·         Building better water and bathroom facilities in schools

About the IKEA Foundation

The Soft Toys For Education Campaign falls under the umbrella of the IKEA Foundation (formally IKEA Social Initiative). It was formed in 2005 to manage the company’s commitment to social involvements on a global level. The mission of the IKEA Foundation is to improve the rights and life opportunities of many children – fighting for children’s right to a healthy and secure childhood with access to quality education. To support this mission, The IKEA Foundation will donate €1 (as of September 25, 2013, €1 is equal to $1.35 in the US) for every soft toy and children’s book bought between November 10, 2013 and January 4, 2014.

About the PTA CHALLENGE 

IKEA Atlanta would like to extend support to education locally by challenging public schools in Fulton, North Fulton, DeKalb, Gwinnett, and Cobb counties to get involved in this global Soft Toys For Education Campaign (must complete attached form). Selected 10 schools will encourage their parents, teachers, and the community to purchase a soft toy at IKEA ranging in price from $0.99 to $19.99. All 10 schools will have the opportunity to win a donation from IKEA.

Prizes include:

$5,000 Grand Prize: School with record of 5,000+ soft toys purchased $2,500 Prize: School with record of 2,500-4,999 soft toys purchased $1,000 Prize: School with record of 1,000-2,499 soft toys purchased $250 Gift Card (7 total): Schools with record of 250+ soft toys purchased

SOFT TOYS FOR EDUCATION CAMPAIGN

Starts: Sunday, November 10, 2013 Ends: Saturday, January 4, 2014

IKEA in Atlantic Station 441 16^th St NW Atlanta, GA 30363

 

“At IKEA, we want to improve children’s lives and education is the most powerful tool in Atlanta and throughout the world” commented Jim Anastos, Store Manager at IKEA Atlanta.